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Doors close Thursday, Apr. 24, at 5 p.m. PT. Don’t wait!

Michael trains
PR teams at:

The Pitch Went Out.
And Then… Nothing…
Not Even a “No.”

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DAYS
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HOURS
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MINUTES
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SECONDS

From:

Michael Smart (27-Year PR Veteran and #1 Coach For PR Professionals)

RE:

Your Invitation…

Dear PR Pro,

There’s nothing worse than hitting send on what you think is a killer pitch… and getting absolutely nothing in return.

No response.
No feedback.
Not even a rejection.

Just crickets.

If you’ve ever refreshed your inbox a hundred times, hoping for some glimmer of acknowledgment, you know the pain.

It’s not just frustrating — it’s demoralizing.

I’ve been there.

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The Day I Almost Quit PR

It was early in my PR career, and I had just sent what I thought was the pitch.

The angle was sharp.

The hook was irresistible.

I was sure the journalist would bite.

I waited…

… And waited.

Hours turned into days and still nothing.

I started second-guessing EVERYTHING:

Was my subject line too bland?
Did I miss the mark entirely?
Did they even see it?

That silence wasn’t just deafening—it was a blow to my confidence.

Worse, I had no idea how to fix it.

I couldn’t help but wonder:

Was I even cut out for this?

From:

Michael Smart (27-Year PR Veteran and #1 Coach For PR Professionals)

RE:

Your Invitation…

Dear PR Pro,

There’s nothing worse than hitting send on what you think is a killer pitch… and getting absolutely nothing in return.

No response.
No feedback.
Not even a rejection.

Just crickets.

If you’ve ever refreshed your inbox a hundred times, hoping for some glimmer of acknowledgment, you know the pain.

It’s not just frustrating — it’s demoralizing.

I’ve been there.

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The Day I Almost Quit PR

PR Doesn’t Have to Feel This Way

That experience was a wake-up call.

I realized I wasn’t just struggling with pitching—I was struggling to stand out.

The truth is, PR is one of the most demanding, thankless professions out there.

You’re constantly trying to impress clients, please bosses, and navigate the ever-changing media landscape—all while hoping someone will notice your efforts.

It’s easy to feel invisible.

But here’s the thing: It doesn’t have to be this way.

How to Go From Crickets to Clips

Over the years, I’ve met so many PR pros who felt stuck, just like I did.

They weren’t bad at their jobs.

They just didn’t have the tools, strategies, or guidance to break through the noise.

That’s why I created the Inner Circle.

It’s more than a program—it’s a community and a system designed to help PR professionals like you reclaim your confidence, land meaningful coverage, and finally feel valued in your career.

But don’t take my word for it.

Let me introduce you to a few people who’ve been where you are—and have come out on the other side, thriving.

If they can do it, YOU can too.

Success Story #1:
Melissa’s Transformation

Melissa Benhaim
Founder
Benhaim PR
Miami, FL

Six years ago, Melissa Benhaim found herself at a crossroads.

She had spent years honing her social media skills, but PR felt like an uphill battle.

Pitches weren’t landing at the rate she wanted.

Clients weren’t as satisfied as she wanted.

And her rates?

Not as high as she wanted 😉.

Melissa knew she needed something to change.

When she joined the Inner Circle, she threw herself into the program.

She didn’t just watch the trainings—she applied them.

She practiced, refined, and committed to the techniques I show you.

Today, Melissa’s rates are 7x what they were in 2019.

She’s consistently delivering media coverage in outlets that make her clients swoon, and her confidence as a PR pro has never been higher.

“Joining the Inner Circle has been the single best investment in my professional development,” Melissa told me.

“I recommend it to anyone who’s serious about advancing their PR career.”

Why So Many PR Pros Feel Stuck

Before we dive into more success stories, let’s take a moment to address something important:

Why do so many PR pros feel like they’re hitting a wall?

The industry is changing. AI, shrinking newsrooms, and the rise of owned media have turned the PR world upside down.

You’re wearing too many hats. Today’s PR professionals are expected to juggle pitching, content creation, crisis management, and more.

You’re not getting the support you need. Most employers don’t offer training or mentorship. You’re left to figure it out on your own.

The result?

Burnout. Frustration.

And, for too many talented pros…

…giving up on a career they once loved.

But it doesn’t have to be this way.

Success Story #2:
Gabrielle’s Leap to Leadership

Gabrielle Ferree
VP Global Comms
Bumble
Phoenix, AZ

When Gabrielle Ferree joined the Inner Circle, she had big dreams.

She wanted to climb the ranks in PR, but she kept hitting roadblocks.

Her pitches were solid, but they weren’t delivering the results her clients expected.

She needed a breakthrough.

Through the Inner Circle, Gabrielle learned how to go beyond just pitching.

She mastered the art of storytelling, building authentic relationships with journalists, and positioning herself as an expert in her field.

Within a year, her earnings doubled.

But that’s not all.

Gabrielle is now the VP of Global Communications at Bumble.

“The strategies I learned in the Inner Circle completely transformed my career,” she says.

Watch Gabrielle recap 10 years of career growth while in The Inner Circle:

The Cost of Staying Stuck

I want to take a moment to address something that may be on your mind:

“Is the Inner Circle really worth it?”

Let me flip that question around.

What’s the cost of staying where you are?

Think about the hours you waste rewriting pitches that don’t land.

Think about the frustration of feeling stuck, undervalued, and invisible.

Think about the opportunities you’re missing—the promotions, the raises, the career freedom you deserve.

You’re not just losing time and money.

You’re losing momentum.

Every day you spend spinning your wheels is a day you could be using to move forward.

Success Story #3:
John’s Skyrocketing Breakout

John Kurtz
Communications Specialist
ReeceNichols Real Estate
Kansas City, Missouri

John Kurtz was buried under a mountain of small tasks managing PR for a multi-state real estate firm.

He approached each day enthusiastically, but felt frustration creeping in as he realized he wasn't getting closer to his big-picture PR goals.

He admitted, "I wasn't quite sure how to land national coverage for our agents and listings."

Then he joined the Inner Circle.

He applied what he learned to dramatically increase his productivity with less-important writing tasks, freeing up time for more strategic PR work.

After his first year as a member, he was astounded to see he had increased his company’s online and print reach 454% year over year.

These results impressed his boss and company leadership, and encouraged other staffers to approach him with compelling stories, making his job easier and more enjoyable.

Wouldn’t that be nice?!

"Those results simply wouldn’t have happened otherwise," John said. "Joining the Inner Circle has truly been a game-changer for me."

How the Inner Circle Can Work for You

The Inner Circle isn’t just a program. It’s a system designed to help you:

Land more placements in top-tier outlets

Build lasting relationships with journalists who come to you

Master emerging technologies like AI to work smarter, not harder

Charge rates that reflect your true value

Create the career freedom to call your own shots

But don’t just take my word for it.

Let’s meet someone else who proves this system works.

Success Story #4:
Erynn’s Rapid Rise

Erynn Kerrigan
Founder
XL PR
Salt Lake City, UT

Erynn Kerrigan admits she "zero clue what media relations was," even though a boutique PR firm had taken a chance on hiring her.

Not knowing where to start, she did what most of us do: she googled for help.

And there she found the Inner Circle.

Even though she "had almost no money," she paid for it out of her pocket.

It was exactly what she needed and soon her solo career was off to the races.

"I dove into the program, attended all the online classes and took advantage of the monthly AMAs with Michael. My pitches landed, and I attracted more and better clients."

Now a 7-year member, Erynn not only charges 10x what she did when she joined in 2018, she wins enough client work to support a growing team ... all of whom get Inner Circle memberships paid for by Erynn.

"If your job's on the line, if you have no money in the bank—now's the time to invest in developing your skills. It'll pay off because hundreds of others won't be investing. And when things go back up, you'll be the one with the raise. You'll be the one they consider first."

Hear how Erynn uses the Inner Circle to train her team:

Why Most PR Pros Struggle to Break Through

Let’s take a step back.

Edel’s story might sound extraordinary, but here’s the truth:

Her struggles were completely ordinary.

And if you’re reading this, chances are, you’ve felt the same way.

You’ve worked hard.
You’ve followed the advice of your mentors.
You’ve put in the hours, grinding out pitches, emails, and press releases.

But the results?

They haven’t matched the effort.

Here’s why:

You’re using outdated methods — The PR landscape has evolved, but many professionals are still relying on tactics that worked 10 years ago.

You’re trying to do it all — Between managing clients, keeping up with the news cycle, and handling internal approvals, there’s no time left for strategic thinking.

You don’t have a proven system — Without a clear roadmap, you’re left guessing what will work—and hoping for the best.

The problem isn’t you.

The problem is the system you’ve been using.

And that’s what the Inner Circle was built to fix.

Success Story #5:
Kelly’s Record-Breaking Year

Kelly Wyland
Sr. Media Relations Manager
Center for Internet Security
Albany, NY

When Kelly Wyland joined the Inner Circle, she wasn’t looking for small wins.

As the senior media relations manager at the Center for Internet Security, Kelly knew her work had the potential to make a big impact.

But she needed a better way to cut through the noise and deliver results.

By applying the strategies revealed to her in the Inner Circle, Kelly turned her team’s media outreach into a powerhouse.

The result?

Their earned media increased by 519% year-over-year.

"This is absolutely attributable to the Inner Circle. I came to media relations from a 20-year career as a journalist," Kelly said. "Whatever I thought I knew wasn't working. The Inner Circle has helped me narrow my focus and concentrate on what really matters."

Here’s What You’ll Get in the Inner Circle

When you join the Inner Circle, you’re not just signing up for a program.

You’re gaining access to a complete system for PR success.

Here’s what’s included:

VIDEO SERIES

1. The Quick Start Course

Get up to speed fast with this step-by-step series designed to help you see immediate results.

MONTHLY TRAININGS

2. Monthly Master Classes

These live trainings cover the most important topics in PR today—from mastering AI to landing top-tier media placements.

RESOURCE LIBRARY

3. The Training Vault

Access years of recorded trainings, so you can dive deep into the topics that matter most to your career.

MONTHLY Q&A

4. Ask Michael Anything

Bring your toughest challenges to our monthly Q&A sessions, where I’ll personally help you find solutions.

AFFINITY GROUPS

5. Breakout Affinity Groups

Connect with like-minded professionals in your industry to share insights, collaborate on ideas, and build your network.

FACEBOOK GROUP

6. The Community Forum

Our private online forum is where members share wins, ask questions, and get feedback—24/7.

AWARD SERIES

7. Exclusive Awards and Bonuses

Participate in the “Best Pitch of the Year” awards, where you can win cash prizes and gain recognition for your work.

Why the Inner Circle Works

The Inner Circle is built on one simple principle:

When you invest in yourself, you grow.

This isn’t just theory.

It’s backed by data.

A recent survey found that 75% of Inner Circle members find the program so valuable, they pay for it out of their own pocket.

Why?

Because the results speak for themselves.

Let’s Talk About Your Money-Back Guarantee

PR Training Group - Satisfaction Guarantee

I know what you might be thinking:

“What if this doesn’t work for me?”

Let me make this easy for you:

The Inner Circle comes with a 100% money-back guarantee.

If you don’t find the program valuable in the first 30 days, I’ll refund your money—no questions asked.

You have absolutely nothing to lose.

And here’s the thing: Once you experience the transformation that comes with the Inner Circle, you won’t want to leave.

The Loop You’re Stuck In

Let’s face it: Right now, you might feel like you’re running a never-ending loop.

You wake up, fire off emails, chase down journalists, rewrite pitches that seem to disappear into the void, and wonder, What am I missing?

You know you’re capable of more, but every day it feels like the same exhausting routine.

You’re not moving forward—you’re just circling back to the same frustrations.

What if you could break that loop?

What if you could stop spinning your wheels and start gaining traction?

What if every effort you made didn’t just feel productive—it actually was productive?

Joining The Inner Circle isn’t just about learning better strategies.

It’s about hitting “reset” on the way you approach your career.

You could keep doing what you’ve been doing—guessing, hoping, grinding, and wondering why it’s not working.

Or you could take a leap and step into something different by joining The Inner Circle.

Here's what you get as a member:

Clarity about what really gets results in PR

Support from people who’ve been where you are and know how to get you to the next level

Freedom to finally take control of your career and your future

This is your chance to break the cycle.

The question is: Will you keep looping, or will you take the step that moves you forward?

What We Should Charge
(And Why We Don’t)

Let’s take a moment to break this down.

The Inner Circle isn’t just a PR training program—it’s a complete system designed to transform your career.

When you look at everything you’re getting, here’s what it would cost if we priced it individually:

The Quick Start Course: $397

Monthly Master Classes: $197 per month
Other industry trainings at this level easily cost this much—and they’re not taught by me

The Training Vault: $697
A goldmine of on-demand training, worth more than any PR conference ticket

Ask Michael Anything: $147 per session
Live, personalized feedback on your toughest challenges

Affinity Groups: $89 per month
Building your network is priceless, but let’s keep it modest

Exclusive Awards and Bonuses: $197 per award entry
And remember, you’re paid to win—unlike other programs

If we added all of this up, the total value would exceed $6,000 per year.

And frankly, even at that price, it would be worth it.

Why We Don’t Charge $6,000

Here’s the thing…

I didn’t create the Inner Circle to be exclusive.

I didn’t build it just for the big agencies or the pros with unlimited training budgets.

I created it for people like you.

The PR professional who’s putting in the work, day after day, but knows they’re capable of more.

So instead of charging $6,000—or even $3,000—we decided to make the Inner Circle accessible to everyone who’s serious about their career.

And that’s why the Inner Circle is just $129 per month.

Yes! I want to join the Inner Circle now

Let’s Put That in Perspective

$129 per month is:

Less than a single night out at a nice restaurant

Less than the cost of attending a single PR conference

Less than the time and frustration you waste on pitches that don’t land

For the cost of one client lunch, you can access the training, support, and community that will level up your career.

And remember—there’s no long-term commitment.

You can cancel anytime.

And Don’t Forget the Guarantee

If you’re still unsure, let me remind you of this:

The Inner Circle comes with a 100% money-back guarantee.

If you don’t find it valuable in the first 30 days, I’ll refund every penny.

No hoops to jump through. No questions asked.

You have nothing to lose—and everything to gain.

Yes! I want to join the Inner Circle now

This Isn’t Just a Deal. It’s a Steal…

Think about the potential here.

What’s one top-tier placement worth to your clients?

What’s one promotion or raise worth to your career?

What’s one breakthrough moment of confidence worth to your peace of mind?

The Inner Circle delivers that—and so much more—for just $129 per month.

But here’s the thing:

Doors close Thursday, Apr. 24, at 5 p.m. PT. Don’t wait!

If you’re ready to take your career to the next level, now is the time to act.

Click the button below and join us today.

Yes! I want to join the Inner Circle now

This is your chance to invest in yourself—and see the returns for years to come.

Don’t miss it.

Your Final Chance

If you’ve read this far, there’s something I know about you.

You’re not the kind of person who settles.

You care about your career.

You care about doing great work.

You care about making an impact.

The Inner Circle was built for people like you.

People who want more.
People who refuse to settle for mediocrity.
People who are ready to invest in their future.

If that’s you, I can’t wait to welcome you to the Inner Circle.

Doors close Thursday, Apr. 24, at 5 p.m. PT. Don’t wait!

Click the button below and take the first step toward the career you deserve.

Yes! I want to join the Inner Circle now

Doors Close Soon!

This opportunity won’t last forever.

Listen, The Inner Circle only opens twice a year.

Doors close Thursday, Apr. 24, at 5 p.m. PT.

Don’t wait.

Click below to join now and take the first step toward the career you’ve always wanted.

Yes! I want to join the Inner Circle now

 Memberships are for individuals. To enroll 3 or more members at your organization, contact us about group rates. 

This is your moment.

Let’s make it count.

To your success,

P.S. If you’re still on the fence, let me remind you that you’re getting over $6,000 of real value for just $129 per month.

And on top of being able to cancel at any time, you’re 100% covered by my 30-day money-back guarantee so you literally have nothing to lose and TONS to gain.

Say “maybe” today and just give The Inner Circle a try.

If you don’t like it, no sweat.

I’ll cheerfully refund your money and we can part ways as friends.

But what if you do like it… what if it does help you just like the hundreds of other people it’s helped who’ve come before you?

Wouldn’t that be worth giving it a risk-free try today?

Of course it would be worth it.

Now click the button on this page, enter your billing details and let’s get you inside the members area.

P.P.S. Oh and one more thing, if you’re still unsure about joining, just check out all the proof and case studies from other PR pros just like you…

The rate I charge clients is now 10 times what it was when I joined.

Erynn Kerrigan, Founder, XL PR, Salt Lake City, UT

Nadine General, Managing Director, Dixon Schwabl + Company, Victor, NY

The best professional development investment that I’ve made in my career.

Nadine General, Managing Director, Dixon Schwabl + Company, Victor, NY

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Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA

Every month Michael offers something new and immediately useful to increase my effectiveness.

Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA

Kelly Wyland, Sr. Media Relations Manager, Center for Internet Security, Albany, NY

Our earned media was up 519% year-over-year!

Kelly Wyland, Sr. Media Relations Manager, Center for Internet Security, Albany, NY

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Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY

He makes me sound super-smart when liaising with execs.

Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY

Kristin Faulder, Principal, Heurisay, Nashville, TN

The depth of expertise within the Inner Circle simply cannot be matched.

Kristin Faulder, Principal, Heurisay, Nashville, TN

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Tamara Sykes, Outreach Manager, Stacker, Columbus, OH

While a member, I've built relationships with journalists at The New York Times, Forbes, Marketing Brew and more.

Tamara Sykes, Outreach Manager, Stacker, Columbus, OH

Stacey Ehling, Sr. Communications Director, PSC, Trenton, NJ

I wish I found it 10 years earlier.

Stacey Ehling, Sr. Communications Director, PSC, Trenton, NJ

Meredith Fletcher, Owner/Consultant, Fletcher Public Relations, Atlanta, GA

"This is the best investment in my business every month!"

Meredith Fletcher, Owner/Consultant, Fletcher Public Relations, Atlanta, GA

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Bob Wiltfong, Director of Communications & Impact, Edelson PC, Ponte Vedra Beach, FL

"I will apply what I've learned for the rest of my career."

Bob Wiltfong, Director of Communications & Impact, Edelson PC, Ponte Vedra Beach, FL

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Jackie Dilworth, Director of Comms, The Arc of the U.S., Washington DC

"The depth and breadth of the trainings in the Inner Circle are irreplaceable. I've never received this level of training from other programs I've participated in for over a decade—in-person or virtual. The Breakouts are also really valuable to help not feel so isolated in this work."

Jackie Dilworth, Director of Comms, The Arc of the U.S., Washington, D.C.

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Miri Rossitto, CEO, Cowe Communications, Calabasas, CA

"There are countless online programs but none of them 'see' me like this program does. I am able to learn and experience growth in real time while still having the ability learn at my own pace. It's as if Michael Smart is always with me—AND rooting me on!!"

Miri Rossitto, CEO, Cowe Communications, Calabasas, CA

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"Twenty years into my PR career, I regularly recommend Michael Smart and the Inner Circle to all pros—seasoned and emerging. The Inner Circle is the best professional development investment that I’ve made in my career. If you follow Michael’s model and guidance, you will see a dramatic increase in your pitching results, bolster relationships with media and build your confidence and credibility. The IC ROI is incredible—it’s the best resource available to PR pros."

Nadine General, Managing Director, Dixon Schwabl + Company, Victor, NY

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Ella Salalac, Comms and Partnerships Lead, Zain Ventures, Manila, Philippines

"The best quality of the the Inner Circle is Michael. You could tell he really loves his craft and that it makes him happy to help other practitioners. It’s wonderful to have a mentor (although indirectly) like him. His PR training is truly immersive. It’s realistic and easily integrated into the day-to-day workflow (both the training course itself, and the strategies & tactics it teaches). I also think it pushes the industry forward because of the massive and amazing community behind it that passionately participates in sharing best practices and insights to learn from."

Ella Salalac, Comms and Partnerships Lead, Zain Ventures, Manila, Philippines

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Leslie Raabe, Sr. Media Relations Specialist, PCRM, Washington, DC

"Michael's seminars and classes are much more helpful than any other PR or media relations training I've attended. His are more interactive and more comprehensive—he gives real-world examples . . . and not just one."

Leslie Raabe, Sr. Media Relations Specialist, PCRM, Washington, D.C.

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Tamarisk Saunders-Davies, PR Director, Gensler, Toronto

"Being a member of the Inner Circle has resulted in some incredible tangible benefits for me: I’ve earned a pay rise, a bonus and a significant promotion. But it’s the intangible benefits that have had the biggest impact on those results. My confidence has improved; I have a ‘brain-trust’ of seasoned pros to pose questions to; Michael’s monthly sessions keep me on top of the trends that matter so I can sound smart in front of my leadership team… Maybe the biggest benefit I get from being a member is just how inspired I am by the community, and how they push me to be better!"

Tamarisk Saunders-Davies, PR Director, Gensler, Toronto

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Misty Starks, CEO, Misty Blue Media, Houston, TX

"I feel like this program addresses the everyday issues PR pros face and the mental and emotional strain this job can cause. This course offers solutions that directly address what every publicist has gone through at one time or another."

Misty Starks, CEO, Misty Blue Media, Houston, TX

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Natalie Bushaw, VP Integrated Comms, Life Time, Minneapolis, MN

"Through the Inner Circle, we have landed more placements and become a sharper, stronger PR team. Michael's insights, guests (both fellow PR people and media), recommendations and tutorials have been very helpful for us as we navigate the changing landscape in public relations and especially with the shifts in media over the past few years. The Vault has been a great resource as well as the online forum. And, given networking is key in our world, I’ve had the opportunity to make multiple new connections."

Natalie Bushaw, VP Integrated Comms, Life Time, Minneapolis, MN

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Frequently Asked Questions

What is The Inner Circle? The Inner Circle is a comprehensive PR training and support program that equips you with the skills, tools, and strategies to excel in today’s rapidly changing media landscape. It’s designed to help you land more placements, build stronger relationships with journalists, and confidently navigate the future of PR.

Who is Michael Smart? Michael Smart is a leading PR expert with over 25 years of experience. He’s trained thousands of PR professionals, from beginners to seasoned pros, and has worked with top organizations worldwide to achieve breakthrough results.

What makes The Inner Circle different from other PR programs? Unlike generic PR courses, The Inner Circle provides ongoing, real-time training, direct access to Michael through live Q&A sessions, a robust community of like-minded professionals, and actionable strategies that deliver results. It’s a one-stop resource for career transformation.

How is the training delivered? Training is delivered online through live monthly Master Classes, on-demand video lessons in the Training Vault, and interactive Q&A sessions. You can access everything at your own pace, from anywhere.

What topics are covered in the Master Classes? Topics include mastering media pitching, leveraging AI in PR, storytelling strategies, managing relationships with bosses or clients, and much more. Each session is designed to address current challenges and opportunities in PR.

What if I can’t attend a live Master Class? No problem! All Master Classes are recorded and uploaded to the Training Vault so you can watch them anytime.

Is this suitable for beginners? Absolutely. Whether you’re new to PR or a seasoned professional, the Inner Circle meets you where you are. Beginners will benefit from the step-by-step Quick Start Course, while advanced pros can refine their skills with advanced strategies.

Can I submit my work for feedback? Yes! During the monthly "Ask Michael Anything" sessions, you can submit your pitches, strategies, or questions, and Michael will provide personalized feedback.

How much does it cost to join? Membership is just $129 per month, and there’s no long-term commitment. You can cancel anytime.

Is there a money-back guarantee? Yes! If you don’t find value in the Inner Circle within the first 30 days, we’ll refund every penny—no questions asked.

Are there any hidden fees? No. Your $129/month membership covers all features, training, and bonuses.

What’s included in the membership? Membership includes access to the Quick Start Course, monthly Master Classes, the Training Vault, live Q&A sessions, the community forum, the AI in PR Handbook, and exclusive awards and bonuses.

Can I cancel anytime? Yes. There’s no long-term commitment. You can cancel your membership anytime.

Will this program guarantee media placements? While we can’t guarantee specific placements, the proven strategies and techniques taught in the Inner Circle have helped members achieve significant success, including landing top-tier placements and consistently increased media placements.

What kind of results can I expect? Results vary depending on your effort and application of the training, but members have reported higher client rates, promotions, and significant career growth after joining the Inner Circle.

Are the testimonials real? Absolutely. All testimonials on this page are from real members who have experienced measurable success with the program.

How do I access the training materials? Once you join, you’ll receive login credentials to the Inner Circle member portal, where all training materials, resources, and community forums are located.

Do I need any special software to participate? No special software is required. You can access all training and resources through a web browser on your computer, tablet or phone.

How often are new resources added? New resources, including monthly Master Classes and live Q&A sessions, are added regularly to keep the content fresh and relevant.

What is the community forum like? The community forum is an active space where members share successes, ask questions, and collaborate. It’s a supportive environment where you can network with other PR professionals.

Can I network with other PR pros in my industry? Yes! The Inner Circle includes affinity groups that allow you to connect with members in your specific niche or industry.

What kind of support will I get? In addition to training, you’ll have direct access to Michael during Q&A sessions and support from the community forum. If you have technical issues, our customer support team is ready to help.

Can my company pay for this program? Yes. Many members have their membership fees covered by their employers as professional development. We can provide an invoice if needed.

Do you offer group rates? Yes. If you’re looking to enroll three or more team members, contact us for discounted group rates.

What happens if I decide to cancel? Canceling is easy—just email us anytime, and we’ll process the cancellation, no questions asked.

What’s the deadline to join? Doors close Thursday, Apr. 24, at 5 p.m. PT. After that, enrollment will not reopen until the next launch.

How do I know this is right for me? If you’re serious about advancing your PR career, gaining confidence, and staying ahead in a competitive industry, this program is for you. And with the 30-day money-back guarantee, there’s no risk in giving it a try.

Yes! I want to join the Inner Circle now

Nancy Hayden Crowley, Press Secretary, San Francisco Public Utilities Commission

"This is the most practical, helpful, topical course for PR professionals that I know. It is also reasonably priced, allowing almost anyone to afford it and benefit from it."

Nancy Hayden Crowley, Press Secretary, San Francisco Public Utilities Commission

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"I'm not aware of any other program or resource that provides such relevant, in-depth content. Also, the IC community is significant, experienced and willing to help one another, so the networking and information-sharing elements of this program are quite valuable."

Beth Richman, CEO, Richman PR, Chicago

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Charlotte Norgaard, Director of Comms, Clune Construction, Chicago, IL

"With the Inner Circle, you are constantly getting jolted with new ideas. As opposed to a one-off professional development conference where you definitely get inspired, but it's temporary."

Charlotte Norgaard, Director of Comms, Clune Construction, Chicago, IL

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Jacob Batte, Director of Media Relations, Ole Miss, Oxford, MS

"I've attended media relations conferences, read a ton of white papers and sat through a dozen or more webinars on PR and media relations in the last two years. So many were practical advice without purpose, purpose without practice or—the worst—sales pitches. The Inner Circle is impactful, practical advice that shows you purpose, use cases and provides flexible implementation strategies for our various roles. The Inner Circle is changing how I view media relations."

Jacob Batte, Director of Media Relations, Ole Miss, Oxford, MS

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"When I joined the Inner Circle in 2018, I was a brand-new solo PR pro getting back into the workforce after having my kids. I dove into the program, attended all the online classes and took advantage of the monthly AMAs with Michael. My pitches landed, and I attracted more and better clients. The rate I charge clients is now 10 times what it was when I first joined, and I'm able to turn down good opportunities and only choose the great ones."

Erynn Kerrigan, Founder, XL PR, Salt Lake City, UT

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"When I pulled reports to show my boss our earned media since I joined the Inner Circle, even I was astonished at the increase: we were up 519% year-over-year! This is absolutely attributable to the Inner Circle. I came to media relations from a 20-year career as a reporter, anchor and news-talk radio host. Whatever I thought I knew wasn't working. The Inner Circle has helped me narrow my focus and concentrate on reaching the media and the journalists who really matter."

Kelly Wyland, Sr. Media Relations Manager, Center for Internet Security, Albany, NY

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Isaac Lopez, Head of PR, RedBalloon, Moscow, ID

"This program doesn't seem to make false promises. You learn exactly what you are told you'll learn in the process. Additionally, the Community Forum is fantastic. And the Monthly Master Classes & training vault are worth the investment alone."

Isaac Lopez, Head of PR, RedBalloon, Moscow, ID

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Uriah Av-Ron, Founder, Oasis Public Relations, Tel Aviv, Israel

"When you’re a one-person PR practitioner, it’s a challenge when you don’t have someone to bounce ideas off of. Michael has given me advice that has improved the effectiveness of my pitches, and within the Inner Circle community, there are lots of other practitioners available on bi-monthly calls or via Facebook. The combination of mentorship and community makes the Inner Circle one of my best PR investments ever. Thank you, Michael!"

Uriah Av-Ron, Founder, Oasis Public Relations, Tel Aviv, Israel

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Michaela Villaroman, PR Manager, Seedstars, Manila, Philippines

"I came across the Inner Circle when I was in desperate need of actual mentorship and education, and I'm very proud to say that I've come a long way since spamming our 'general media list' and wondering why we never get anything. Now, I'm landing TechCrunch on the regular as well as all the Forbes, Bloombergs and CNNs of the world. Discovering the Inner Circle has given me a career I now love and it was the best decision I made to join! 😃"

Michaela Villaroman, PR Manager, Seedstars, Manila, Philippines

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Susan Dosier, President, DK Communications, Charlotte, NC

"Because I’ve been a member for 8 years, you would think I could read Michael’s mind by now. Yet he continues to bring cutting-edge trends and useful information to me. While I focus on implementing and profiting from strategy influenced by the IC, he is looking out for the next new thing and seeing trends across a broad spectrum of PR. Nothing succeeds like success … and my retainers have survived Covid and grown! I feel genuine support from the other members — the Inner Circle has evolved into a business community. I tell my clients about it a lot, and they wish they had an IC for THEIR profession, too."

Susan Dosier, President, DK Communications, Charlotte, NC

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Deanna Tomaselli, VP, Client Services, The Motherhood, Pittsburgh, PA

"Joining the Inner Circle has been invaluable. I became the resident media relations expert at my former and current agency and have applied Michael’s best practices to my pitching, securing numerous placements for both my company and clients. It keeps me up to speed on the industry, and one step ahead. I also love the networking and sharing I’ve been able to gain from this group – with hundreds of other PR experts right at my fingertips. If you are on the fence about joining the Inner Circle, DO IT! Michael is my go-to resource for all things media relations."

Deanna Tomaselli, VP, Client Services, The Motherhood, Pittsburgh, PA

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Jasmine Jones, Director of Comms, Thirty Madison, Washington, DC

"Participating in the Inner Circle gave me a tremendous confidence boost — not only in being able to get advice from Michael and my fellow members, but also in being able to observe and learn from other PR professionals dealing with similar challenges across industries. Joining the Inner Circle helped accelerate my career growth and helped me feel like I could take ownership of my role — and after about a year, I was promoted to Associate Director of Communications!"

Jasmine Jones, Director of Comms, Thirty Madison, Washington, D.C.

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Alysa Reich, Senior Comms Strategist, Washington, DC

"There is no better resource for keeping my media relations skills and knowledge current than the Inner Circle. Michael delivers valuable content every month in his master classes and is great about providing individualized support to each member through monthly Q&A sessions, in the private Facebook group, and in sector-specific breakout groups. In 20+ years in PR, I consider the Inner Circle to be the most valuable investment I’ve made in my career development and upkeep."

Alysa Reich, Senior Comms Strategist, Washington, D.C.

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"Over the last two years, Michael's teachings have propelled my career faster than the first eight by myself. His guidance started when I joined an agency and earned a big raise after being there for less than a year. I've since moved on to become the Director of Communications for a statewide advocacy organization. His media relationship tips have helped me increase our media placements by 302% (including an NYT Opinion piece) in my first year, resulting in my boss giving me complete autonomy with only a weekly check-in. I recommend the Inner Circle to anyone looking to improve their media relations and communications career!"

Robert Fischer, Director, PROMO, St. Louis, MO

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Jane Kuhuk, VP of Marketing and Events at How to Contract, Thessoloniki, Greece

"Being an IC member helped me understand exactly what I should do daily to hit my PR goals — no other course or program has even taught me all this nitty-gritty stuff. Having journalists respond ten minutes after I sent a pitch and doing a little happy dance after that, receiving things like 'Thank you, Jane, for your tenacity in making this podcast episode happen!' and 'Jane, thank you for your persistence' from journalists, and seeing my clients featured by top media outlets — I've experienced all of this thanks to Michael!"

Jane Kuhuk, VP of Marketing and Events at How to Contract, Thessoloniki, Greece

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Ralina Shaw, Ralina Shaw PR, Los Angeles, CA

"After joining the Inner Circle my success rate tripled. I learn something new and improve my skills every session. Michael's way of teaching feels like you have a mentor at your fingertips and as a solopreneur that is invaluable."

Ralina Shaw, Ralina Shaw PR, Los Angeles, CA

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Kathryn Mason, Founder, Masonry, Dublin, Ireland

"No matter how many times I think my Inner Circle membership can't get any better, it does! Without fail Michael keeps us on the pulse of what is happening and gives us the best inside knowledge to make our jobs shine. Post COVID my business is thriving, no mean achievement since I nearly lost it but keeping my skills razor sharp with the IC means I'm ready and giving my clients the best service possible. I will not let my membership lapse!"

Kathryn Mason, Founder, Masonry, Dublin, Ireland

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"My career success is in many ways thanks to Michael Smart's teaching. He has the most practical, pragmatic and realistic advice that you can incorporate that very day and yield success. My earnings doubled in the first year after incorporating Michael's strategies. I recommend Michael Smart's Inner Circle to anyone who wants to achieve success in their career, grow impact among clients, work for more noteworthy brands and find financial success and career freedom."

Gabrielle Ferree, VP Global Comms, Bumble, Phoenix, AZ

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Stephanie Wight, VP, Media Relations, CURA Strategies, Washington, D.C.

"The Inner Circle has been a lifeline for me in growing my media relations skills over the years, and it has helped me progress in my career, including securing my new role as Vice President of Media Relations. Michael's insights each month go way beyond just media relations—he is always at the forefront of industry trends, partnering with the best experts and providing concrete learnings to help PR professionals excel in their careers."

Stephanie Wight, VP, Media Relations, CURA Strategies, Washington, D.C.

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Kimberly Capwell, CEO, Capwell Communications (named “Best Boutique Agency” by Bulldog Reporter), Newport Beach, CA

"I’m a huge fan of the Inner Circle. We have multiple seats for our account leads and find Michael’s insights, and the community he has created, invaluable to the work we do for our clients. His pitch review sessions and Master Classes have directly impacted our media placements and results. Inner Circle members are the ‘best of the best,’ and we’re grateful to share a seat among these PR and media pros."

Kimberly Capwell, CEO, Capwell Communications (named “Best Boutique Agency” by Bulldog Reporter), Newport Beach, CA

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Andrew Lee, VP Media, 720 Strategies, Washington, DC

"With dozens of national placements, I thought I knew media and had established relationships with reporters. Michael's tactics helped me become way more structured and less reactive, particularly in new markets where I did not have previous relationships. Every session with Michael is an opportunity to learn and grow. Becoming an IC member also gives you access to a community to build new skills and hone new approaches to improve your media relations career. Highly recommend!"

Andrew Lee, VP Media, 720 Strategies, Washington, D.C.

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Mike Monroe, Director, Vector Marketing, Spokane, WA

"With 20 years of leadership experience, I can attest that the Inner Circle is simple enough for an industry newbie but rich enough for seasoned professionals. Joining the Inner Circle will be a watershed moment for your career. Michael’s access to industry talent is like nothing I’ve experienced in any other community. One connection (facilitated directly from the Inner Circle) resulted in a new service offering producing high six-figures in revenue. And with up-to-date live trainings on AI, analytics, and industry trends? I'm punching way above my weight. I'm a five-year Inner Circle member and counting ... I only wish I had found it sooner."

Mike Monroe, Director, Vector Marketing, Spokane, WA

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Crystal Decker, Senior PR Specialist, VITAS Healthcare, Cincinnati, OH

"In the everchanging world of PR, I’m grateful for the Inner Circle to help me stay on top of trends and best practices. Over the past four years of my membership, I have earned complete autonomy in my role, continue to double coverage in our target media outlets, and have earned a spot at the table with my company’s top executives — and with other industry leaders! The breakout sessions have been an excellent opportunity to connect with other members to discuss challenges and share insight. I certainly recommend joining the Inner Circle to anyone interested."

Crystal Decker, Senior PR Specialist, VITAS Healthcare, Cincinnati, OH

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"Joining the Inner Circle years ago has been the single best investment in my professional development. Back then I was looking to sharpen my PR skills after spending a few years focused on social media. Now I’m bringing in clients at 7X my 2019 rates, thanks to consistently delivering media coverage in the outlets that matter most to my clients. I definitely recommend the Inner Circle to anyone looking to advance their PR career and learn from the industry's best and brightest."

Melissa Benhaim, Founder, Benhaim PR, Miami, FL

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Jenna Cason, VP, OneScreen.ai, Houston, TX

"I've generally steered clear of PR networking groups because I've found most of them to be too narrowly focused on the old school way of doing PR. The Inner Circle is different. Michael constantly encourages and even challenges members to make themselves, their work and their jobs more valuable by looking ahead, innovating and stretching their skillset. It's been so nice to grow alongside like-minded professionals who have encouraged me to evolve my services and ultimately grow the revenue of my business."

Jenna Cason, VP, OneScreen.ai, Houston, TX

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Bridgette Borst Ombres, The Commsultant, Pittsburgh, PA

"In my opinion, the Smart PR Inner Circle is an investment in your professional development comparable to pursuing a master's degree or industry certification. You benefit from Michael's mentoring, as well as the experience and connections of a global network of media strategists who are in the trenches every day. If you're serious about advancing your PR career, join the industry's best in the Inner Circle."

Bridgette Borst Ombres, The Commsultant, Pittsburgh, PA

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Jenni Izzo-Glester, EVP at CCG, Winter Park, FL

"Joining the Inner Circle has taught me so much and given me a network that I wouldn’t have otherwise. Michael’s expertise is invaluable—and his webinars and other resources are top-notch. I highly recommend joining the Inner Circle."

Jenni Izzo-Glester, EVP at CCG, Winter Park, FL

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Tierre Rhodes, Senior Media Relations Specialist, Veterans United Home Loans, Columbia, MO

"The Inner Circle has helped me recognize what to provide to a journalist to be seen as a resource and not just a PR professional pitching content. It has taught me how to build relationships with the media and opened my eyes to methods that I apply every day. The Inner Circle isn’t just an organization, but it is a community where everyone can learn from one another to succeed in our careers."

Tierre Rhodes, Senior Media Relations Specialist, Veterans United Home Loans, Columbia, MO

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Elaine Iandoli, Science Media Relations Manager, Albert Einstein College of Medicine, New York, NY

"The Inner Circle has been a terrific investment in my professional development. I enjoy the positivity among the members of this community. Michael Smart's leadership and mentorship is wonderful for anyone at any career level. The Inner Circle resources and tips are practical and helpful, and they lead to real results."

Elaine Iandoli, Science Media Relations Manager, Albert Einstein College of Medicine, New York, NY

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Katie Lundy, Director, Inspire PR Group, Columbus, OH

"As a new member of the Inner Circle, I found the 8-week Quick Start incredibly helpful. Not only have my media responses increased, I have further established myself as a media relations leader within the agency, helping me secure a promotion to director."

Katie Lundy, Director, Inspire PR Group, Columbus, OH

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Ginny Walker, Director of PR, KBS Realty Advisors, Costa Mesa, CA

"I’ve been an Inner Circle member for nine years and continue to apply the skills and principles Michael teaches. I got approached by recruiters about three different jobs. Even though I love my current job, it’s great to know I have the skills and experience to be secure even in this economy."

Ginny Walker, Director of PR, KBS Realty Advisors, Costa Mesa, CA

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"As a solo PR practitioner, I continue to learn and grow through the Inner Circle. My pitches are landing big stories for my clients and the information shared through the webinars and within the community has been a vital component of my success."

Judy Kalvin, Kalvin PR, Dobbs Ferry, NY

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Judy Kalvin, Kalvin PR, Dobbs Victoria Crandall, CEO, No Filter PR, Lagos, NigeriaFerry, NY

"Michael’s techniques have worked wonders in my relationship building with journos. I've connected with the Washington Post West Africa bureau chief and the WSJ Africa bureau chief. They never responded to my emails before. I also have succeeded in striking up a relationship with an energy correspondent at the FT. The Inner Circle has been the best investment I've made this year. Thanks to Michael and his team for their amazing work!"

Victoria Crandall, CEO, No Filter PR, Lagos, Nigeria

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Mauro Battellini, Co-founder, Black Unicorn PR, London, UK

"Michael leads the Inner Circle as the number one student of PR and scholar, constantly on the search for the newest trends and tactics that can help the PR professional take it to the next level. My team and I have benefited greatly from his open-minded approach to trying new things and even challenging common wisdom or journalists themselves. Michael is at the forefront of discovering new methodologies and experimenting in the PR game, a learning experience that impacts our performance every day."

Mauro Battellini, Co-founder, Black Unicorn PR, London, UK

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Jordana Ehling, PR Manager at Committee for Children, Seattle, WA

"Michaels’s tips and strategies helped me feel more confident in my abilities to support and provide journalists with stories, trends and information that matters to them. Being a part of the Inner Circle has helped me build stronger and more authentic relationships with journalists and land top-tier placements. Some journalists are even reaching out to ME now for insights, which is fantastic."

Jordana Ehling, PR Manager at Committee for Children, Seattle, WA

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Jeff Pizzino, founder, AuthenticityPR, Johnson City, TN

"Being an independent PR pro, it sometimes gets lonely in the office. However, joining the Inner Circle gave me access to a team of PR pros who are always willing to offer advice on whatever communication or PR agency conundrum I might have. That, along with Michael’s monthly Master Class, Ask Michael Anything sessions, Inner Circle Breakout events and plethora of learning materials in his Training Vault more than fulfill my mantra of ‘Learning Never Ends.' Thanks, Michael, for the never-ending opportunities to help PR pros' light shine brighter."

Jeff Pizzino, Founder, AuthenticityPR, Johnson City, TN

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Jahylin McKee, Founder, J.McKee & Co., New York, NY

"Last summer I found myself feeling stuck and unmotivated. I knew I needed to take action to get back on track and push through the adversity, so I decided to invest in myself and complete the Inner Circle Quick Start program over the course of a weekend.

It was a challenging but rewarding experience, and it helped me rediscover my passion and focus on my goals. I knew I needed to act to move forward.

The Inner Circle gave me the tools and guidance I needed to do it!"

Jahylin McKee, Founder, J.McKee & Co., New York, NY

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Tavia Robb, Founder, Apricate Communications, Miami, FL

"Connecting with Michael and the Smart PR Inner Circle members means that even working as an independent consultant, I have access to other perspectives and ideas, much as I did during the in-house part of my career. It's also a place where I can share my experience with fellow members seeking knowledge. The Inner Circle makes it easy to stay on top of the PR aspect of my services for clients. I especially appreciate Michael’s masterful insights into best practices, the mindsets of journalists and editors, and helpful tools and technology."

Tavia Robb, Founder, Apricate Communications, Miami, FL

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Mindy Eras, Senior PR Manager, GYC Vegas, Las Vegas, NV

"Years ago I was at an agency where I was introduced to Michael Smart; it was eye-opening. At my current agency, I lobbied for us to join as I knew how beneficial it could be. Michael has his finger on the pulse of what is happening in the industry and the advice he provides, especially when it comes to pitching is invaluable. I even got a couple a TV stations to show up to a ribbon cutting, not an easy task today, and I know it was due to the lessons I learned being part of the Inner Circle. I would definitely recommend for PR people to sign up as fast as they can. You will become more efficient and effective and view PR in a whole new way."

Mindy Eras, Senior PR Manager, GYC Vegas, Las Vegas, NV

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Vince Galloro, Founder, Sunrise Health Communications, Chicago, IL

"Through the Inner Circle, Michael helps me anticipate what’s next in the industry and expand my skill set. Michael offers in-depth explorations of topics such as using generative AI in PR and gracefully approaching DEI initiatives, periodic reviews of the latest in PR tech tools, and many research-backed media pitching best practices. Regular virtual breakout sessions with Michael and other Inner Circle members also provide me invaluable feedback and support as a solo PR practitioner."

Vince Galloro, Founder, Sunrise Health Communications, Chicago, IL

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Rachael Brister, Founder, RCB Comms, Seattle, WA

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Sheetal Werneke, Director of Media Relations, Jaymie Scotto and Associates, New York, NY

"The Smart PR Inner Circle provides invaluable feedback, not only from the guru himself, Michael Smart, but also from a fantastic community of experts who are always willing to share experiences, contacts, insight and just root you on! It also provided the expertise I needed to showcase my value which I was able to leverage for a promotion within our agency. The personalized advice via the monthly 'Ask Michael Anything' sessions is always on point. The Master Classes are ALWAYS on trend — for example a new focus on AI in marketing and PR. So glad to be a member of Michael's Inner Circle."

Sheetal Werneke, Director of Media Relations, Jaymie Scotto and Associates, New York, NY

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Meg Irvin, Account Director, The Hodges Partnership, Richmond, VA

"I joined the Inner Circle in 2021 and there has been so much value in not only the monthly Master Class but the community that the Inner Circle provides. In the Facebook group, active members are frequently asking for ideas, feedback and contact recommendations. I love being connected to successful media relations pros from around the world and learning from not only Michael but the entire Inner Circle. The best part for me is the value I’ve been able to provide my agency. I’ve been able to take many of my IC learnings back to my team and improve our overall approach in working with media. If you’re thinking about joining, don’t hesitate!"

Meg Irvin, Account Director, The Hodges Partnership, Richmond, VA

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Ana Perez Quiles, PR Manager at Check Point Software, Oakley, CA

"As a very busy PR manager I make it a point to always attend the Inner Circle monthly master classes. The knowledge that Michael shares and the questions asked by fellow IC members always helps me see PR strategy in a new or different way. I highly recommend the Inner Circle to anyone looking to enhance their media relations toolbox."

Ana Perez Quiles, PR Manager at Check Point Software, Oakley, CA

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"Every month Michael offers something new and immediately useful to increase my effectiveness, and therefore, my clients’ happiness. Whether he’s diving into thousands of pitches to analyze the best results from email subject lines, or bringing in national morning news bookers to review pitches and offer insider tips on landing coverage, the Inner Circle is like a multi-tool, which everyone should have in their public relations toolbox."

Robert Frank, Director of Northwest Operations, Newsroom Public Relations, Seattle, WA

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Robin McElhatton, Assistant Director of Media Relations, San José State University, San Jose, CA

"Michael provides invaluable, up-to-date information and advice that's not just not available anywhere else. That, combined with connections to top-tier media contacts and other public relations and media experts, makes the Smart PR Inner Circle my most valuable media relations resource."

Robin McElhatton, Assistant Director of Media Relations, San Jose State University, San Jose, CA

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Caroline Ponseti, Communications Strategist, Washington, DC

"The Inner Circle trainings have turned my pitching strategy on its head. Michael’s teachings have helped me cultivate stronger reporter relationships that result in stronger stories."

Caroline Ponseti, Communications Strategist, Washington, D.C.

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Susan McLennan, President, Reimagine PR, Toronto

"The Inner Circle is one of the smartest investments I’ve made. I’ve been hired by others in the group and found sage advice when I needed it. People in the group are helpful and, like Michael, extremely smart. His webinar guests give you immediately actionable items and insights you’d never find anywhere else, and the feedback Michael gives on pitches is so valuable. More importantly, you get a real look into the future of the business so you can be prepared and develop the skills you need to thrive. The Inner Circle is worth its weight in gold."

Susan McLennan, President, Reimagine PR, Toronto

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Val Keefer, Media Relations Manager, The Conservation Fund, Arlington, VA

"Joining the Inner Circle has been one of my greatest investments as a media relations pro. I wish I had signed up years ago. Michael and the Smart PR team help me get back to basics, rethink my strategies and ignite creative pitching ideas that I can apply to my outreach every single month."

Val Keefer, Media Relations Manager, The Conservation Fund, Arlington, VA

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"While I've been a member of the Inner Circle, I've learned simple, practical tips that have improved my pitches and the results I've landed for clients. For example, I've built relationships with journalists at The New York Times, Forbes, Marketing Brew and more. I've also become a valued voice for brands looking to improve online visibility. Overall, the Inner Circle has empowered me to trust my skill set, and that confidence has been crucial in my success thus far."

Tamara Sykes, Outreach Manager, Stacker, Columbus, OH

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"The depth of expertise within the Inner Circle simply cannot be matched. No matter the issue – lack of media response, client expectations, reporter feedback – the Inner Circle community is right there to offer quality advice and insight that can lead to the right solution for the situation. In addition, I have found some of the best and most talented PR professionals through the community, which have led to some of my most cherished and successful collaborations."

Kristin Faulder, Principal, Heurisay, Nashville, TN

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Lauren Halpern, Founder, Lauren Halpern PR, Austin, TX

"My confidence has skyrocketed thanks to learnings with Michael Smart PR. I speak to current and potential clients as an industry expert, able to discuss PR trends and recommend best practices. Michael and his guests keep our group on the cutting edge of communications. Without a doubt, the Inner Circle has been the best investment of my career."

Lauren Halpern, Founder, Lauren Halpern PR, Austin, TX

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Mallory West, Sr. Account Executive, Linhart PR, Denver, CO

"The Inner Circle has helped me grow as a PR professional and has challenged me to think out of the box. Recommendations from the Inner Circle helped me receive 3 responses from top-tier national media in one week! The group is about is more than just learning how to become a better PR professional. It will help build confidence, boost your career, and connect you to the best in the business! Michael has been a great resource and has taken the initiative to get to know me, my agency and my clients."

Mallory West, Sr. Account Executive, Linhart PR, Denver, CO

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Aaron Silverman, Senior Manager of Exec Communications, Western Governors University, Salt Lake City, UT

"PR and media relations have become a heavy focus the past seven years, and Michael has been a large part of my development as I’ve navigated through a small agency to in-house communications. I now lead Executive External Communications for a national organization, and the Inner Circle is my preferred source for ongoing learning of the PR industry and media relations best practices. But the greatest value above Michael’s guidance and teaching is having a community of PR pros that act like an extension of my team."

Aaron Silverman, Senior Manager of Exec Communications, Western Governors University, Salt Lake City, UT

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Anne Isenhower, Anne Isenhower Communications, Atlanta, GA

"I’ve been a media relations specialist for many years, and I teach classes on media relations to PR agencies. Michael’s classes and insights are always helpful to me. I learned a smart tip about follow-up emails that has netted me placements I wouldn’t otherwise have gotten."

Anne Isenhower, Anne Isenhower Communications, Atlanta, GA

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Daniele Battistelli, PR Specialist, ecomunicare, Rome, Italy

"Joining the Inner Circle helped me stay inspired, updated and creative in doing my work. One of the best things is the opportunity to share with other colleagues the struggles and joys of the profession, learning from each other even thousands of miles away. And Michael is the ultimate role model!"

Daniele Battistelli, PR Specialist, ecomunicare, Rome, Italy

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Adena J. White, Founder, Blackbelt Media, Conway, AR

"One of the earliest investments I made as a new business owner was joining the Smart PR Inner Circle. Throughout my career, Michael has been an invaluable resource when it comes to landing earned media coverage, securing speaking engagements and understanding our real value as PR experts. I highly recommend the Inner Circle for any communications professional committed to mastery and lifelong learning."

Adena J. White, Founder, Blackbelt Media, Conway, AR

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Norita Taylor, PR Director, OOIDA, Kansas City, MO

"It’s not enough to tell PR practitioners to be good writers or develop relationships. It really does take a lot more work than what others think. The Inner Circle gives you the knowledge, tools and methods to articulate this truth and make real progress toward your goals."

Norita Taylor, PR Director, OOIDA, Kansas City, MO

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Lexie Savedge, Account Coordinator, Salter Mitchell, Tampa, FL

"The Smart PR Inner Circle has made an impactful difference in my skills as a PR professional. Not only has this program increased my confidence by reassuring the value I can bring as a PR professional, but it's given me a strategic approach to earning valuable placements for my clients. Michael Smart is an exceptional mentor and is always available to applaud and advise you along your journey."

Lexie Savedge, PR Manager, Salter Mitchell, Tampa, FL

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Amanda Harley, Founder, Perfect Pitch Productions, Greenville, SC

"I would recommend the Smart PR Inner Circle to anyone who's considering it. Between the tangible takeaways from all of Michael's webinars, the connections you'll make with other PR pros, and the feedback you'll receive from other members of the group, it is a SMART investment that you'll be so glad you made!"

Amanda Harley, Founder, Perfect Pitch Productions, Greenville, SC

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Gina Yager, Owner, GYC Vegas, Las Vegas, NV

"I am a firm believer in continuing education, and media relations is a skill that needs constant refreshing in order to avoid falling into old habits. The Inner Circle has provided my team with a collaborative and supportive environment to bounce around ideas and get input and advice from Michael and other industry colleagues. Michael Smart’s content is always on point with PR trends, new techniques and technology as the industry continues to evolve. We have garnered really great coverage on our clients using the tips learned from the webinars and breakout sessions."

Gina Yager, Owner, GYC Vegas, Las Vegas, NV

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"When I joined the Smart PR Inner Circle in 2010 (!), I was the best media pitcher in my company. Pretty good, but still nowhere near as good as I wanted to be. The Inner Circle was just what I needed to make my skills to another level. As a media relations aficionado himself, Michael’s counsel helps me address my challenges head-on and emerge better for it. Moreover, the Inner Circle has become a community — like-minded colleagues, from all corners of the industry, who communicate regularly, brainstorm with one another and push each other to try one more thing or add one additional element to a pitch. It's not just professional development. It is an organization all to itself, dedicated to professional excellence."

Adam Dvorin, Vice President, AKCG, Philadelphia, PA

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"Michael's teachings and advice were invaluable when I decided to go out alone as a solo PR consultant. I don't know where I would be without it. He gives you a sounding board when you're stuck and has a unique way of helping you find your differentiators and understand what you're worth. Now that I'm back on the brand side, Michael's lessons are just as important. He keeps me updated on the latest tools and trends, which helps me do my job better and makes me sound super smart when liaising with execs!"

Cameron Papp, Sr Comms Lead, SeatGeek, New York, NY

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Mark Fredrickson, President, SnappConner PR, Lehi, UT

"Whether you are a new PR practitioner or an experienced veteran, the Inner Circle adds tremendous value in advancing your career. The Quick Start gave us new ideas for pitching our clients and helped us create better processes that delivered significant results. Michael’s follow-up methodology increased our coverage instantly. The Inner Circle also connects you with professionals who can help you with overall strategies and specific campaigns. The Inner Circle has helped me become a better agency executive."

Mark Fredrickson, President, SnappConner PR, Lehi, UT

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Lili Lee, Media Comms-Asia, UFC, Hong Kong

"Michael's content reflects deep knowledge. He is a PR master's master. His program is a holistic mix of industry know-how, creative goldmines, and personal improvement."

Lili Lee, Media Comms-Asia, UFC, Hong Kong

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Edel Howlin, Founder, Untapped Comms, Philadelphia, PA

"If you're struggling with not landing your media hits, then the Inner Circle is the program for you. Within the first few weeks of joining, I went from feeling lost to finding my feet, and now I'm thriving! I would not be where I am today and feeling the way I do about my work without this program. It really is the best money I've spent on training, ever. It’s truly been life-changing."

Edel Howlin, Founder, Untapped Comms, Philadelphia, PA

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Catherine Vendryes, Manager, Content & Comms, LG2, Toronto

"The Inner Circle offers a true deep dive into the pitching process with multiple real-world examples to draw inspiration from. Unlike other training programs that are purely theoretical to protect IP or hide their 'secret sauce' so you're pushed to hire that consultant directly, Michael is forthcoming and equips you to make real changes in your practice that provide real results."

Catherine Vendryes, Manager, Content & Comms, LG2, Toronto

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Kimberly Hawkins, News & Media Manager, Cal State - East Bay, Hayward, CA

"I am the only person who does my kind of work at my company, and I felt siloed. After joining the IC, I have seasoned counterparts from across the country to tap into for advice—the Inner Circle has given me a ready-made support team. The program helps me grow my confidence and skill set, learn from industry experts and put that knowledge to use in my everyday work. I have increased my earned media, and the sessions keep me armed with trends and statistics to back up my advice to leadership."

Kimberly Hawkins, News & Media Manager, Cal State - East Bay, Hayward, CA

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Steve Turner, Principal, Solomon Turner PR, St. Louis

"The Inner Circle is by far the best training ground for anyone in the public relations profession. Michael continually brings in the top relations pros in the business for his ongoing Master Class sessions, with plenty of actionable tips and advice. A few journalists will also stop by to evaluate pitches and improve your game. The guidance helped us secure over 20 minutes of TV airtime on five different newscasts in one day for a tech client. Even for a veteran practitioner with over three decades of experience, it all helps to continually “sharpen the saw” and bring top-line results for our clients."

Steve Turner, Principal, Solomon Turner PR, St. Louis, MO

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Jason Brown, Principal, PublicCity PR, Royal Oak, MI

"Michael Smart’s Inner Circle has been extremely beneficial for my agency as well as for my own personal growth. As someone who has been in the PR business for over 25 years, I’ve always felt the need to never stop learning and the IC has been a great asset for allowing me to do just that. In addition, the IC gives me and many other PR pros, seasoned and new, a unique sense of community where we can learn, grow and often partner with one another to help us all achieve our individual goals. It’s an integral part of my company, and I don’t see that changing in the near future."

Jason Brown, Principal, PublicCity PR, Royal Oak, MI

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Dalia Stoniene, self-employed, New York, NY

"Being in Michael’s Inner Circle means not only receiving exceptional training, insight and support but also getting access to the community of whip-smart, accomplished, ambitious and helpful peers who are always up for sharing feedback, bouncing around ideas and sparking inspiration. It’s been a very valuable resource for keeping up and thriving in our fast-changing industry."

Dalia Stoniene, self-employed, New York, NY

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Brad Copeland, Principal, HelloBrad, Los Angeles, CA

"If you're serious about elevating your media game, this is the place to be. Access to Michael, his content and the Inner Circle Community is like having a PR Swiss Army Knife in your back pocket when you need it most. Highly recommend!"

Brad Copeland, Principal, HelloBrad, Los Angeles, CA

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Will Goldman, Senior Community Development Coordinator, BluSharkDigital, Baltimore, MD

"The Inner Circle delivers a great ROI for its access to mentors and other industry professionals. At my digital marketing agency, I've been the go-to guy for PR/media relations questions since right out of college in 2021. Joining this program lets me ask for meaningful feedback, challenge myself with new projects and, most importantly, refine our agency's new media relations product."

Will Goldman, Senior Community Development Coordinator, BluSharkDigital, Baltimore, MD

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Drew Miale, PR & AR Director, Three Rings Inc, Boston, MA

"As an Inner Circle member, I've improved my pitching for both business press and trade press, resulting in better media relationships and more coverage for my clients. I’ve learned new techniques I can apply daily to be more effective, as well as new ways to integrate AI into my workflow to make me more efficient. I highly recommend Michael’s IC program."

Drew Miale, PR & AR Director, Three Rings Inc, Boston, MA

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Marley Lumbard, CEO, Qulture Media, Miami, FL

"Finding the Inner Circle was a dream come true. Being a solo practitioner, I often felt like I was working blind with no one to bounce ideas off of. Michael and the Inner Circle have given me vision, support and guidance when I need it most, and it's made me a better publicist. Between the trainings and breakout sessions, I'm now able to offer my clients a level of expertise that I didn't have before."

Marley Lumbard, CEO, Qulture Media, Miami, FL

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Kate Pomeroy, Media Director, Pacific Legal Foundation, Washington, DC

"Michael Smart's training has been a game-changer for me. His practical strategies and insights have directly led to increased media placements and elevated the quality of our writing. Since implementing his techniques, we've secured coverage in top-tier outlets that were previously out of reach. Being part of his Inner Circle has been invaluable."

Kate Pomeroy, Media Director, Pacific Legal Foundation, Washington, D.C.

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Ellie Schlam, Exec. Dir. of Comms, Touro University, New York, NY

"The Inner Circle is where I go to gain the support, knowledge and expertise of the brilliant Michael Smart AND benefit from the on-the-ground experiences of so many other peers and colleagues who have done what I seek to do and are happy to share the secrets of their success. Since joining the Inner Circle, I have secured numerous high-level media placements, used the training to build my team’s skills and gotten invaluable feedback and insight that has propelled my career forward."

Ellie Schlam, Exec. Dir. of Comms, Touro University, New York, NY

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Adele Gambardella, CEO, Convincing Company, Baltimore, MD

"As an expert in crisis communications, I turn to Michael Smart's Inner Circle to help keep up to date with the latest practices in media relations. He has his finger on the pulse of what journalists want from PR professionals—and perhaps more important—what they don't want. It is an excellent training program for my team and I highly recommend it."

Adele Gambardella, CEO, Convincing Company, Baltimore, MD

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Jordan Sherman, PR Director, M&C Communications, Colorado Springs, CO

"Being a member of the Inner Circle means access to the most relevant continuing education concerning the most timely topics in public relations. I wholeheartedly appreciate Michael's approach. No detail is too small when it comes to supporting us as PR pros."

Jordan Sherman, PR Director, M&C Communications, Colorado Springs, CO

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Sam Perry, Senior Account Supervisor, PANBlast, Indianapolis, IN

"I wouldn’t hesitate to recommend the Inner Circle to any media relations pro looking to elevate their game. The value doesn’t come only from tapping into Michael’s experience but rather from the relationships that allow him to source examples and best practices from among such a wide variety of in-house and agency PR talent—repping just about any sector you can think of. I’m more confident now that I know what it takes to get results in today’s media landscape, and I’m getting more top-tier opportunities for my clients."

Sam Perry, Senior Account Supervisor, PANBlast, Indianapolis, IN

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Angela Panateri, Media Relations Manager, College of American Pathologists, Northfield, IL

"Joining the Inner Circle has been a game-changer for my career. My pitch writing skills have significantly improved, doubling my success rate. Through the IC, I discovered Qwoted and was honored as a Qwoted 100 last quarter, opening new doors for media exposure and featuring my organization’s experts in different publications. Additionally, I’ve gained the confidence to effectively justify the use (or non-use) of specific metric measurements to our C-level executives, boosting my credibility and influence within my organization. For anyone considering joining IC: it’s a catalyst for professional growth and success."

Angela Panateri, Media Relations Manager, College of American Pathologists, Northfield, IL

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Elise Ramer, Vice President, Corporate Communications, Premier Sotheby’s, Sarasota, FL

"The Inner Circle provided something I wasn’t expecting: confidence. I utilized the network for reassurance, idea sharing and peer advice as often as I could, and it was time well spent. I was surprised to find others in my very niche field of expertise, real estate public relations, and I was able to help those new to the niche find their footing. This group is mutually beneficial. You get out what you put it—and I suggest giving it your all."

Elise Ramer, Vice President, Corporate Communications, Premier Sotheby’s, Sarasota, FL

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Michael Fitzhugh, VP, Chief of Media Strategy, LifeSci Communications, Berkeley, CA

"As a former journalist learning PR on the job, I find the Inner Circle invaluable. Again and again, Master Classes show me not only what's possible as a media strategist but also how to model the successes of my peers. The combination of practical learning, inspiring tutorials and thoughtful breakout sessions offered with membership has been essential to my career growth. I'd recommend it to any PR pro looking to take the next step."

Michael Fitzhugh, VP, Chief of Media Strategy, LifeSci Communications, Berkeley, CA

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Chris Wolf, External Comms Manager, Noble Corp, Houston, TX

"The Inner Circle dives deep into the day-to-day struggles faced by those of us who are either in-house or agency; especially helpful when we need to demonstrate the value of PR to our leadership team. Sometimes it’s a therapy session, sometimes a lightning learning round, sometimes both!"

Chris Wolf, External Comms Manager, Noble Corp, Houston, TX

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Leslie Farrell, President, Farrell Communications, Tampa, FL

"Last year, for the first time, I made six figures! Working about 30 hours/week. And I know I owe some of this to Michael for his encouragement and the confidence being in the group has given me. This year, I'm on track to make way more, as I'm now telling new clients my rate is much higher than what I used to charge, and they're actually paying it. I never would have had the confidence to ask for that much if it hadn't been for Michael!"

Leslie Farrell, President, Farrell Communications, Tampa, FL

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"If I found the Inner Circle 10 years earlier, it would have saved a lot of time and headaches. The industry is constantly changing, but Michael takes out the guesswork delivering timely trends, strategies and resources that I need to stay ahead of the curve and get the job done!"

Stacey Ehling, Sr. Communications Director, PSC, Trenton, NJ

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Sara Gallego, Account Executive, Prosio Communications, Sacramento, CA

"Anyone on the fence about investing in Michael’s program should know that the Inner Circle drives results for adaptable, forward-thinking PR pros in this ever-evolving media landscape."

Sara Gallego, Account Executive, Prosio Communications, Sacramento, CA

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Michelle Damico, CEO Michelle Damico Comms, Chicago, IL

"Joining the Inner Circle is the best investment I’ve made in a long time. I get such great ideas for future public relations strategy and tactics, as well as a great network of people with big hearts and great connections. Plus the time Michael has spent sharing the latest on artificial intelligence for the PR profession is worth the investment alone. I cannot recommend enough the value of joining the Inner Circle."

Michelle Damico, CEO Michelle Damico Comms, Chicago, IL

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Jennifer Perciballi, CEO, Oak+Cannon, New York, NY

"I've told my close friends how valuable the Inner Circle has been for me from Day 1. Having Michael's feedback and guidance, along with that of my peers in the program, has been soul-fulfilling in the best professional way possible. It's also reminded me that I am really good at what I do!"

Jennifer Perciballi, CEO, Oak+Cannon, New York, NY

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Yes! I want to join the Inner Circle now

Questions? Email info@michaelsmartpr.com

Be part of the leading PR community—your one-stop resource for building authentic relationships, adapting to media disruption, and navigating technological change like AI.

From:

Michael Smart (27-Year PR Veteran and #1 Coach For PR Professionals)

RE:

Your Invitation…

The Day I Almost Quit PR

From:

Michael Smart (27-Year PR Veteran and #1 Coach For PR Professionals)

RE:

Your Invitation…

The Day I Almost Quit PR

PR Doesn’t Have to Feel This Way

How to Go From Crickets to Clips

Success Story #1:Melissa’s Transformation

Why So Many PR Pros Feel Stuck

Success Story #2:Gabrielle’s Leap to Leadership

The Cost of Staying Stuck

Success Story #3:John’s Skyrocketing Breakout

How the Inner Circle Can Work for You

Success Story #4:Erynn’s Rapid Rise

Why Most PR Pros Struggle to Break Through

Success Story #5:Kelly’s Record-Breaking Year

Here’s What You’ll Get in the Inner Circle

Why the Inner Circle Works

Let’s Talk About Your Money-Back Guarantee @media ( max-width: 600px ) {.opt-id-8e79a335-5b48-574f-2008-9c9f980cdea0 .el-id-2, .object-record-block[data-template-id="8e79a335-5b48-574f-2008-9c9f980cdea0"] .el-id-2 {margin-right: auto !important;margin-left: auto !important;left: 0 !important; } }

The Loop You’re Stuck In

What We Should Charge(And Why We Don’t)

Why We Don’t Charge $6,000

Let’s Put That in Perspective

And Don’t Forget the Guarantee @media ( max-width: 600px ) {.opt-id-4a81b7ea-4a6c-4403-53ec-10bb71540b1a .el-id-2, .object-record-block[data-template-id="4a81b7ea-4a6c-4403-53ec-10bb71540b1a"] .el-id-2 {margin-right: auto !important;margin-left: auto !important;left: 0 !important; } }

This Isn’t Just a Deal. It’s a Steal…

Your Final Chance

Doors Close Soon!

Frequently Asked Questions

Success Story #1:
Melissa’s Transformation

Success Story #2:
Gabrielle’s Leap to Leadership

Success Story #3:
John’s Skyrocketing Breakout

Success Story #4:
Erynn’s Rapid Rise

Success Story #5:
Kelly’s Record-Breaking Year

Let’s Talk About Your Money-Back Guarantee

What We Should Charge
(And Why We Don’t)

And Don’t Forget the Guarantee